Thing You Might Want To Know
About Me

“ I often find myself drawing inspiration from the little things that happen in my daily life. Whether it's a quirky interaction or a mundane activity, I use those moments as a starting point for my work. From there, I dive into research to expand on my ideas and finally bring them to life through a humorous lens. For me, humor is the most effective way to connect with people and communicate my message in an engaging way.”

Over the years, my studies across Sweden, the Netherlands, and Hong Kong expanded my sense of possibility. Each place pushed me to see beyond familiar frameworks—to rethink assumptions, absorb different visual cultures, and approach creation with greater depth and openness. This diversity of experience continues to shape a practice that is both curious and unconfined.

After returning to China, I first joined Huawei’s in-house creative team, where I worked on global campaigns spanning 3C categories as well as emerging automotive initiatives. Later, I shifted my focus to the automotive world, working with TBWA/BMW Team as a creative responsible for visual concepts and art direction. I enjoy searching for the subtle space between commercial precision and artistic imagination—crafting visuals that are executable yet still carry the mood, texture, and emotional scent of the brand.

My practice now centers on the exploration of AIGC as an evolving creative medium. In my freelance projects, I combine traditional art direction with AI-driven visual research, using it to test narrative tension, construct atmospheres, and reshape the conceptual field. To me, AIGC functions less as a tool and more as a new logic of image-making: fluid, iterative, and capable of extending what a visual idea can become.

Outside commissioned work, I gravitate toward processes that involve touch, structure, and materiality. I experiment with 3D printing, research form through sewing and patternmaking, and collect images, fragments, and urban observations that continually reshape my visual vocabulary. These practices ground me—they remind me that creativity lives both in the hand and in the imagination.

CONTACT ↗ FOLLOW

Design Academy Eindhoven
(The Netherlands)

Hong Kong Polytechnic University (Hong Kong)

HUAWEI (Automotive&3C)

TBWA (BMW Team)

LiblibAI (Lovart Team)

Freelancer

Hunkemöller
(The Netherlands)

NIO

(CLOSE)

Design

Advertising
Design

Creative
Designer

Creative
(Art Base)

AIGC Visual
Designer

Art Director

Designer
(Intern)

Photographer
(Intern)

2018 - 2023

2022 - 2023

2024

2024 - 2025

2025

Now

2022

2020

HELLO, HERE IS PUPU (JIAYUAN)

HELLO,
HERE IS PUPU (JIAYUAN)