Jiayuan Pu is currently a Netherlands-based multi-disciplinary designer and creative director working across all kinds of media specializing in images.
pujiayuan0220@gmail.com
+31 (0)639427197
Ader Error x Dr. Martens
Installation, Campaign
Installation, Campaign
This project is about designing a space
for Ader Error and Dr. Martens's collaboration. I
chose to use the city as a playground to promote
this collaboration.
By putting different types of Klein Blue (Ader Error's iconic color) installations all around the city especially focusing on the ground, assuming that the collaboration product will be shoes, I wanted to add a touch of fun to people's lives as well as promote the collaboration.
By putting different types of Klein Blue (Ader Error's iconic color) installations all around the city especially focusing on the ground, assuming that the collaboration product will be shoes, I wanted to add a touch of fun to people's lives as well as promote the collaboration.
I decided to choose Eindhoven as an example city for this campaign. The starting point of this journey will be at the Eindhoven train station. Customers can buy a pair of collaboration shoes from the vending machine at the train station. In the shoebox, there will be a map with the exact locations of each installation. With the instructions on the map, customers can walk through the whole city to find those installations, and finally, a custom slippery caution sign will be placed in front of the iconic church in Eindhoven as the endpoint of the journey.
