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︎Jiayuan Pu

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By infusing my designs with humour, I strive to create designs that meaningful and relevant to people's lives. My approach to design is grounded in a deep sense of empathy and understanding. I believe that design has the power to improve people's physical and mental health, and I strive to incorporate that philosophy into every project I work on. I observe the world around me and use those observations to create designs that are not only aesthetically pleasing, but also always thinking about how my designs can have a positive impact on people's well-being.




+86 18148976723 pujiayuan0220@sina.com


Jiayuan Pu is currently a Netherlands-based multi-disciplinary designer and creative director working across all kinds of media specializing in images.

pujiayuan0220@gmail.com
+31 (0)639427197

STORYBOARD



1. EVERY DRINK DOES GOOD


“ Karma drinks are made of real organic and Fairtrade ingredients and money from the sale of each drink goes back to the Karma Foundation to do more good.”

The project is to create an advertisement for Karma drink based on the brand statement Every drink does good.  The advertisement should also include a KOL in a creative way.

Concept: While Karma drink is doing good for the world, CHENG Ka Wing ( Hong Kong Actor) is also doing good for the world with his “drink”.





2. TONE Music Awards

 
“The Hong Kong Tone Music Awards (未來音樂選 TONE Music Awards) is an award ceremony initiated by Hong Kong's music creators, it were established in response to the perceived commercialization of music award ceremonies in Hong Kong. Aiming to recognize and share local music creations and seeks to fill the gaps left by mainstream music awards.”
Tone Music aims to challenge listeners to step beyond their usual preferences and explore a wider variety of music at their 2023 Music Festival. Their goal is to encourage audiences to leave their comfort zones and fostering a broader appreciation for the rich tapestry of music available. And we were invited to create a TV commercial based on this concept.
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